👋 Before we begin

I'm Aditya Gaur, Chief of Staff and Partnership Lead (employee #12) at Mindflow. And I'm here to tell you why (and how) MIndflow will change how enterprises get work done.

My goal here is to complete the project and —more importantly— share what I've learned about the complex technologies and concepts in cybersecurity and Agentic AI.

Some housekeeping

I'll be using some concepts and words that might be new to you. You might read "enterprises" a lot and wonder what an enterprise really is or what the heck "ops" is. So, let's start by defining some of this beforehand. Of course, feel free to skip this section and return later if you spot a conceptual gap.

• Enterprise: In B2B, especially SaaS, enterprises are large companies with thousands or hundreds of thousands of employees. The definition changes for each seller. For Mindflow, any company with 5000+ employees is an enterprise. Focusing on enterprises means larger deal sizes, longer sales cycles, and more complex decision-making processes.
• Ops: Operations. Please note that sometimes operations could be used in a software/tool context. Here, it means an API call.
• SecOps: Any operation or work done in a cybersecurity team such as threat intelligence, phishing, endpoint protection etc.
• • Job titles: Security Analyst, SOC Office, Chief Information Security Office (CISO)
  • Examples of tools: CrowdStrike, SentinelOne, Splunk
• CloudOps: Any operation or work done in a cloud team, such as cloud cost optimization on AWS or GCP, cloud resource management, cloud-based data security and management, etc.
• • Job titles: Cloud Engineer, DevSecOps Engineer, CloudOps Leader
  • Examples of tools: AWS (300+ services), Google Cloud Platform, or GCP (200+ services)
• ITOps: The operations and tasks that keep your company online. This includes managing secure access for thousands of employees to company tools and resources (IAM), onboarding new people and offboarding outgoing ones, and ensuring all devices (or endpoints) are running smoothly.
• • Job titles: IT Manager, ITOps Analyst, CISO
  • Examples of tools: Jamf, Drata, Okta, 1Password
• Services: Almost every software used by enterprises has an API. But 1 product ≠ 1 API. Sometimes, a product can have multiple APIs, each of which is also called a service. We'll use it interchangeably.

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🎯 The Pitch

Imagine spending €236,000 on that shiny new cloud security tool only to find out it doesn't integrate well with your stack, and of course, it will take your team 30-45 business days to get onboarded correctly and start using it.

What if I told you you're not alone?

What if I also told you I have a solution for you?

Mindflow is an agentic hyperautomation platform for modern security, IT, and cloud teams. With Mindflow, teams can get 11x more work done in a fraction of the time.

Mindflow does this by integrating with 4,000+ products —including the ones you use— and enabling users to automate 150,000+ operations. And this doesn't require any detailed technical setup so, you can start automating everything you need today without writing a single line of code.

Mindflow is designed to remove —not just lower— the barrier to getting things done with custom AI agents. Don't know how to use complex software? Just pick an AI Agent, tell it what you need it to do, and select the tools it has to use. You're done.

Why stop there? Using AI··Rooms, you can tag and chat with your stack like you would tag your BFF in a group chat.

Mindflow has already helped teams like Doctolib, LVMH, and even the UAE federal agencies automate 100s of workflows, saving them weeks, not days, of work. I don't think you'd like to miss this. Here's my number. Let's grab a drink at your favorite restaurant, and in return, I'll do my best to get you the best offer for the best-in-class agentic platform.

👀 About Mindflow

Mindflow is a Paris-based SaaS startup building an Agentic AI Automation platform for enterprises.

Quick facts

• HQ: Paris, France
• Founded in January 2021
• Product market launch in October 2023
• First enterprise customer in November 2023

Founders

Paul-Arthur (PA) Jonville, CEO

• Leads sales, governance, and company vision
• Ex-entrepreneur in residence at Thales for Big Data and AI platforms
• PA is a hyperactive doer, an unafraid socializer, and the perfect foil to Fabrice

Fabrice Delhoste, CTO & CPO

• Leads product, engineering, and technical vision
• Fabrice spent his early years in the '80s & '90s in the underground techno scene in Europe and ethical hacking
• Before Mindflow, Fabrice consulted and led security teams exceeding 100s of members to keep the largest French companies safe.

Extras

• Founder pitch of Mindflow
• Product Demo
• AI Features Demo

Mindflow is an agnostic product. With support for over 4,000 integrations across all business domains, Mindflow's users can belong to different teams and departments within the company. The key user groups are segmented by their work, i.e., their functions in the company. Let's call this Mindflow's target audience.

🤝 Buyer Personas

The target audience consists of users who fall under the serviceable addressable scope (SAM) of the market. To break this down further and only focus on our ICPs (i.e., core user groups part of the serviceable obtainable market (SOM)), we must understand all user groups Mindflow is relevant for.

1. SecOps Leaders:
2. • Who: Security Operations teams, especially those in charge of incident response.
   • Roles: SOC Analyst, SecOps Engineer, CISO
   • Why: Automated workflows can significantly accelerate and improve enterprise security and alert management.
3. Cloud Ops Leaders:
4. • Who: Teams managing cloud infrastructures like AWS, GCP, Azure, and OVH.
   • Roles: Head of Data, Data Scientist, CloudOps Engineer, DevSecOps Engineer, Head of Cloud & Infra
   • Why: Keeping complex cloud resources in sync, managing costs, and ensuring security.
5. IT Ops Leaders:
6. • Who: IT Operations teams
   • Roles: Head of IT, CIO, IT Security Engineer, IT Operations Manager
   • Why: Infrastructure monitoring, ticketing system integrations, IT asset management, and support
7. Business Leaders
8. • Who: Marketing, Sales, HR, Product
   • Roles: Growth Marketing Manager, Sales Manager, Content Specialist, Head of Marketing, Product Lead
   • Why: With capabilities around employee onboarding and offboarding, automated content and CRM management, integrating knowledge management and communications tools

As we can see, Mindflow is well-positioned to address the needs of various users. It's essential to identify where these users live, i.e., the type of companies they work for, and out of those, focus on companies who have the willingness to pay for a solution like Mindflow.

🏛️ Mindflow ICPs

🏆 ICP 1: Enterprise (ENT)

Definition & Characteristics

• ENT are large enterprises (ex., Auchan, LVMH, Thales) with complex security environments, very-high security alert volumes, and mature security & IT teams —they know their sh*t.
• They would 10s of thousands of employees using 100s of software tools
• These organizations have the greatest need for automation due to their scale and complexity

Decision Makers

• Level 1: CISO, CIO
• Level 2: SOC Director, Head of IT, Head of Cloud
• Level 3: System architect, SOC Analyst, Security Analyst, IT Manager, Cloud Admin

Pain Points

• Legacy systems, hybrid cloud environments, and 100s or 1000s of software tools are being used by employees
• SaaS sprawl and shadow IT are big security concerns and are exponentially challenging to track
• Lack of a centralized dashboard to see what's working or not, what's secure or not, etc.

Key Value Proposition

• A centralized command center that connects all tools removes siloes, and increases collaboration without burdening the infra
• 4,000+ integrations (8x closest competitor) in Mindflow —ENTs can automate 90% or more of their workflows from day 1
• Mindflow CS teams ensure customers can scale their automation efforts with custom automation builds and access to a library of 300+ ready-to-use workflow automation
• Always compliant with even the most stringent frameworks like SOC2, ISO27001, AWS Qualified, GDPR, and more

ICP 3: Security-Conscious Scaleups
Smaller but growing organizations that prioritize security. They have dedicated security resources but are still building out their security operations and looking for efficiency.

👑 Intermediate (INT)

Definition & Characteristics

• Technology-focused companies with established but smaller security, IT, and cloud teams
• INTs have growing security needs and are likely more agile in adopting new solutions
• INTs use a growing number of SaaS tools, avg. 50
• INTs opt for tools and people that help them generate a high upside with low investments

Decision Makers

• Level 1 - 3: Essentially the same as ENT —often
• Level TEAM: Teams (functional & geographical) in INTs have more independent buying power
• An incoming leader might bring in a new tool from his previous successful experience

Pain Points

• Saving time and costs is the need of the hour, which creates a big gap in automation, done vs. needed
• Need a solution that grows with them as they might switch existing tools or adopt new ones rather quickly
• Security has started to become a concern but needs to be addressed in as little time as possible

Key Value Proposition

• Mindflow's no-code, AI-led approach to workflow automation, i.e., "Mindflow does the work for you" messaging
• Plug and play, no need for complex code or extensive credential management. Just log in and get started.
• Complete autonomy across the board. AI Agents perform complex tasks autonomously and ability to connect multiple agents

💍 Scale-up (SUP)

Definition & Characteristics

• Companies in scale or hyperscale phase, growing rapidly in financial and organizational size
• Love experimenting and trying out what's "cool" and "fashionable". SUPs also love talking about their success, a great fit for customer success stories
• Security, IT, and Cloud teams exist and are maturing quickly. Anything that helps them get their job done faster is very appealing.

Decision Makers

• Level 1: CXOs and same as ENTs (if those roles exist)
• Level 2: Team level (SUPs often lack middle-management)
• Level 3: Proactive, high-achieving, influential younger employees

Pain Points

• Lack of security and IT know-how, need for a solution that can help them overcome technicalities
• Modern UI and AI-first solutions that are a step ahead of market offerings
• Connects with their existing workflows easily

Key Value Proposition

• Agentic AI and Hyperautomation to automate 150,000+ operations over natural language
• AI··Rooms to chat with your tools and perform one-off or follow-up tasks on the fly
• Intuitive UI that drives usage without seeming bulky

🎯 ICP Summary

🪜 ICP Prioritization

🔀 Channels Overview

Mindflow hasn't yet reached the stage of testing paid ads. The delay has been driven by a lack of funding, a healthy organic sales pipeline, and long sales cycles.

Being an enterprise-only product today, Mindflow can scale revenue quite rapidly with a relatively lower number of customers.

🤔 Acquisition Channel Analysis​

Hence, based on the analysis we can safely assume organic, referral programs, and product integrations to be Mindflow's acquisition channels.

State of market

• Enterprise teams use 473+ apps on average
• Enterprise security teams face 1000-11000 security alerts daily
• Cybersecurity tools are cumbersome, highly complex, and are not designed to connect with other tools

This results in clickops, i.e., security and IT professionals must execute workflows manually. As a result, a lot of alerts go unnoticed, a lot of them are treated incorrectly, and a lot of time gets wasted performing these tasks.

🔨What Mindflow does

Mindflow is an AI-driven agentic automation platform for every team using a product that has an API.

Mindflow provides integrations to every* software vendor used by enterprises today. This means every team gets a native automation experience for their workflows. Natively means all you can do in the product itself → you can also automate it in Mindflow.

Generative and Agentic AI features are standouts for Mindflow in an automation market crowded with limited integration capabilities and vanity AI features. Meanwhile, Mindflow puts AI to work with its Large Action Model capabilities.

Custom AI Agents to automate workflows end-to-end. There's no need for human intervention,but you can retain all decision-making powers if you'd like.

AI··Rooms enable users to essentially talk with their tools and get work done over natural language.

The no-code workflow automation engine helps users automate workflow on a beautiful visual canvas.

Mindflow Features

Mindflow Core Value Proposition

For security, IT, and cloud teams who need to automate complex workflows, reduce alert fatigue, and improve operational efficiency, Mindflow is an Agentic AI automation platform that enables no-code integrations, faster incident response, and enhanced compliance management.

🚀 Trends: AI Agents are the "next big thing"

Gartner predicts:

By 2028, Gartner predicts that 33% of enterprise software applications will include agentic AI, up from less than 1% in 2024, with at least 15% of day-to-day work decisions being made autonomously through AI agents.

Grand View Research finds:

The global AI agents market size was estimated at USD 5.40 billion in 2024 and is expected to grow at a CAGR of 45.8% from 2025 to 2030. I

🌎 Regional Trends

• Europe is leading the way in adoption and breakthrough research on Agentic AI solutions
• • Breakthrough products from: Poolside, Mistral AI, Hugging Face, H Company, Helsing, Mindflow, Alice & Bob
• US is the largest market by far for Agentic AI and Generative AI solutions with a market share of 25% —more than the APAC region combined
• • Breakthrough products from: OpenAI, Anthropic, Weights & Biases, Scale AI, Jasper, Crew AI, Cursor AI... (too many to count)

🚨 Mindflow Competitive Analysis

Mindflow competes with workflow automation, and AI Agents solutions Some of Mindflow's key competitors include:

• Tines
• N8N
• Torq

We'll focus on Tines and N8N as their products are better matched and allow us to go into enough product and technical depth to gain a better understanding of the market.

🤑 TAM Calculation

Let's estimate the approx size of each market using a bottom-up approach

ICP 1: Enterprise

• Total number of global enterprise (10k+) employees = 15,000
• Approx average contract value = $250,000/year
• TAM = 15000 x 250000 = $3.75 billion
• Win rate assumption = 30%

ICP 2: Intermediate

• Total number of global enterprise (10k+) employees = 25,000
• Approx average contract value = $125,000/year
• TAM = 25000 x 125000 = $3.125 billion
• Win rate assumption = 20%

ICP 3: Scale-up

• Total number of global enterprise (10k+) employees = 40,000
• Approx average contract value = $50,000/year
• TAM = 40000 x 50000 = $2 billion
• Win rate assumption = 15%

Total TAM ≈ $8 billion

💰 SAM Calculation

• Mindflow SAM primarily consist ICP 1 today, let's say 80% of the market can be served
• Let's assume Mindflow can serve 10% of ICP 2 and 5% of ICP 3
• This gives the total SAM = $1.5 billion + $300 million + $100 million ≈ $1.9 billion

💸 SOM Calculation

• Assuming an average win rate of 10% across all ICP we can deduce a Serviceable Obtainable Market of $190 million

🗞️ Mindflow Content Positioning

Based on Mindflow's product features and capabilities, customer pains, and market needs, we can create a list of target keywords or keyword groups that Mindflow targets today and how it is positioned to gain visibility in them.

Desired keyword groups: Keywords or groups of keywords that Mindflow wants to position higher on.

1. Agentic AI: agentic ai solutions, ai agents, ai agents tools, build ai agents, etc.
2. Hyperautomation: what is hyperautomation, hyperautomation tools,
3. SOAR: SOAR solution, security automation, secops automation, SOC automation, best SOAR solutions

Existing keyword groups: Keywords or groups of keywords that Mindflow currently ranks higher on.

1. Hyperautomation: often ranking in top 20
2. SOAR: often ranking in top 20 - 50
3. Integrated tool names: often ranking in top 10 for various integration names

☘️ Organic Channel

For online trends, such as Google Search trends, we'll only focus on France and the US —Mindflow's primary markets to better understand what people seek.

What are Mindflow's organic channels?

• Website: Blog articles, 600+ content pages for integration, 200+ content pages for use cases
• Medium: All blog articles are also published with canonical links to Medium
• Substack: Minimal presence
• Marketplace presence: AWS Marketplace, Atlassian, AI tool catalogs, etc.

Hence, the best source of truth about Mindflow's performance and goals will be the analysis of Google Search trends.

What are Mindflow's top keywords today?

What are Mindflow's ICPs searching for?

Here are some examples of searches for Mindflow's ICPs.

1. Use Cases: secops automation, soar solution, ai agent tools, what is hyperautomation
2. Solution: how to automate workflow, best security automation tools, best IT automation tools,

The data below gives us a good look at the current state of the search intents.

Please refer to the screenshots below to get an understanding of the search volumes, related terms, and alternate keywords.

N8N

• Difficulty to rank: Mid
• Global search volume: 150,000
• Attainable audience for Mindflow: 24,000

Tines

• Difficulty to rank: Mid
• Global search volume: 15,000
• Attainable audience for Mindflow: 900

AI Agents

• Difficulty to rank: High
• Global search volume: 44,000
• Attainable audience for Mindflow: 3,000

Agentic AI

• Difficulty to rank: High
• Global search volume: 42,000
• Attainable audience for Mindflow: 7,400

Hyperautomation

• Difficulty to rank: Mid
• Global search volume: 6,000
• Attainable audience for Mindflow: 500

Mindflow

• Difficulty to rank: Easy
• Global search volume: 3,500

Key Insight: Mindflow is early

As represented by the size of search volumes, Mindflow is relatively early to the market. It has fantastic opportunities to create quality content, optimize on-page SEO, and rank for keywords expected to gain more traffic as the Agentic AI and Hyperautomation markets grow as the solutions become more approachable to a more general audience.

Some examples of keywords Mindflow can rank high on very quickly:

Security Automation

• Global search volume: 3,000

Cloud Automation

• Global search volume: 3,200

IT Automation

• Global search volume: 4,000

SEO Gaps

Mindflow is built around integrations. Every user comes to Mindflow because they want to automate a workflow that involves one or multiple integrations.

Key facts on Mindflow integrations:

• Total software vendors ≈ 600
• Total integrations ≈ 4000
• Total # of actions that can be performed/automated ≈ 150,000
• Some top vendors include Salesforce, AWS, Google Cloud, Slack, OpenAI, Anthropic, CrowdStrike and more

Source: Mindflow Studio integrations library. Learn more.

🔗 Partner selection

Security

Security is a primary use case for Mindflow. Enterprise security teams use 63 tools on average, and each of these tools comes with a degree of freedom. Unsurprisingly, security tools are not designed to connect seamlessly with other tools. Mindflow provides that integration layer.

Products: CrowdStrike, F5, Fortinet, SentinelOne, IBM QRadar, VirusTotal, Splunk, HashiCorp

IT

IT teams manage critical workflows that keep the entire company online, apps functional, and environments adequately managed. Some of these workflows can include onboarding a new team member with the right tools, setting up new products, and ensuring everyone in the company can access all the technical resources they need. Their jobs become difficult as new tools are added and in larger organizations shadow IT becomes a huge problem.

Products: Jira, Twilio, Zendesk, Jamf, Microsoft Graph, Drata, Vanta, Cloudflare, 1Password, Bitwarden

Cloud

CloudOps and DevOps teams work closely and often ensure the company products, website, and infrastructure stay online. This requires them to manage many highly technical and complex tools. A slight misstep could mean that the company's servers are down for 2 hours, which could result in millions of dollars of losses in Mindflow's market segment.

Products: AWS, GCP, Azure, Tencent Cloud, OVH, Scaleway,

Business

Mindflow has seen an organic expansion of use cases growing from security to IT, HR, and marketing teams. Being a versatile workflow automation platform, Mindflow must provide teams access to all the necessary integrations to help them automate critical, time-saving workflows.

Products: Notion, HubSpot, Salesforce, Brevo, Lemlist, OpenAI, Anthropic

🛣️ Customer Journey for Integrations

tl;dr

1. Customer's integrations are identified (and added if missing) before he signs up for Mindflow
2. Mindflow teams demo to customers what the integrations look like
3. Mindflow team demos a use case with their preferred integration (AHA Moment)
4. Customer signs up for Mindflow
5. Customer explores the Mindflow integrations library
6. Customer automates use cases on its own

Source: Access in Miro here

🖼️ Integrations Wireframe

Source: Access in Miro here

💯 Partner Prioritization

TIER 3: Integration Partners

Every SaaS vendor whose API Mindflow orchestrates becomes an integration partner

Activities:

1. Mindflow develops API connectors with vendor documentation. Integration added to Mindflow's 4000+ connector catalog
2. Marketing creates a dedicated product page

Prioritization: Based on customer demand, integration complexity, and market penetration

TIER 2: Market Partners

Partners with whom Mindflow develops meaningful use cases and joint marketing

Activities:

1. Partner teams sign formal partnership agreement
2. Build and publish co-branded use cases
3. Create joint webinars, case studies, and knowledge-base articles

Prioritization: Quarterly review based on mutual customer base and Mindflow's strategic goals

TIER 1: Commercial Co-offers

Strategic partners with joint commercial automation offerings and GTM strategy

Activities:

1. Develop joint automation solutions addressing specific security/IT use cases
2. Joint sales enablement and go-to-market

Prioritization: Based on revenue potential and executive sponsorship

Prioritization Matrix

🤝 Mindflow Partner Program​

Customer Touchpoints

Customer touchpoints are critical (happy & AHA) moments where users experience the true value of Mindflow. For Mindflow, the key touchpoints include:

• Successful Workflow Execution
• Integration Setup Completion
• AI Workflow Builder
• Chatting with their SaaS tools like they are asking their teammate a question on Slack

🎊 Brag-worthy element

Mindflow’s brag-worthy element is its AI-driven hyperautomation capabilities that enable enterprise teams:

• Automating complex workflows in minutes rather than hours or days
• No-code UI accessible to non-technical users
• 4,000+ connectors covering major SaaS tools, eliminating custom API development
• Autonomous AI Agents execute tasks based on natural language prompts

🪙 Platform currency

Mindflow platform currency should be Access, specifically exclusive access to AI features and co-sell opportunities.

• Exclusive Features: Partners can gain access to request new integrations and advanced Agentic AI capabilities before public release.
• Mindflow NFR Access: Partners can access Mindflow's not-for-resale version to test and build new workflow templates.

🔍 Partner discovery

Mindflow’s partner discovery process should focus on creating visibility and engagement among Managed Security Service Providers (MSSPs) and SaaS vendors. Key methods include:

• Customer referrals: If a customer is using an integration, ask them to refer us for a partnership with that integration's vendor
• Events: Cybersecurity is a trust-based industry, so attending top security events like InCyber, IT & Cyber Meetings, Techshow, AI Global is highly relevant
• Rich dedicated partner page: A landing page outlining partnership benefits, success stories, and steps to join the program for inbound opportunities

• Crossbeam: Crossbeam is a partner discovery platform. Start by connecting with SaaS vendors already integrated in Mindflow to understand customer overlap and prioritize.

5. Channel (MSSP/MSP) Partner Rewards

• Tier 3: Inetgration partners
• • Access to co-sell support on relevant opportunities
  • Co-marketing opportunities (e.g., integration page, case study) —mutual only
• Tier 2: Market partners
• • Extended co-marketing opportunities: use cases, blog articles, newsletter, social media
  • Revenue-sharing opportunities and mutual access to CRM
  • Dedicated technical support for integration setup and optimization.
  • Invitations to partner-only events for networking and knowledge sharing.
• Tier 3 (Strategic Partners):
• • Custom-built automation solutions tailored to their offerings
  • Higher revenue-sharing percentages for large-scale deployments
  • Priority access to new integrations and AI capabilities
  • Limited and free access to Mindflow for top customers